How can I turn a visitor into a prospect?
In a perfect world, a website visitor would land on your website, read a little bit about what you offer, and pick up the phone to purchase or invest in your product or services. Unfortunately website visitors over time have became less and less trusting, and more and more curious about a business before they make a purchase. They go online to find answers to questions like: Are they credible? Who have they done business with? What are their reviews? Is this even what I’m looking for? These questions are make it-or-break it pieces to the purchasing puzzle. Times are changing and so should your conversion methodology. For example, once your website visitors are finished gazing over your homepage and portfolio content and are aware of your products and services it is important to have a Call to Action (CTA) to lead that visitor to a place with more information so that they can better understand what you do. Ultimately, even if a visitor is looking for your line of work, if they can’t find out more information about what you do they will go somewhere else to find it. That is why it is extremely important to have a call-to-action button that can send those interested prospects to a place where they can get more information about you, and you can get more information about them.
What is a Call-to-Action?
In a nutshell, a Call-to-Action (CTA) button is a tool that can be used to distinguish a website visitor from an actual prospect. The CTA can offer things such as an eBook, Free coupon, Contact us form etc. The type of offer you make with your CTA can help you evaluate what type of prospect you are dealing with, and how interested they are. While this button can come in many shapes, sizes, and colors it’s important to find the button that works best for you through a series of different tests.
What happens after they click on my Call-to-Action button?
Once a prospect clicks on your CTA you then need to direct them to a landing page where the promised offer is displayed. On that landing page you need to have a conversion mechanism that your prospect must fill out before they receive the offer. In this form you can request certain information about a prospect that would help you with distinguishing who that prospect is and what they are looking for. While you can ask for any information in this form, it is suggested that you gather the prospect’s Full Name, Email, Business Name (optional) and Phone Number (optional). Once the prospect enters this information, they will gain access to your offer and you will have your prospect’s contact information, and you can send them more details about the offer they have requested. Since this button is so vital to gaining leads it is important that you understand the anatomy of a successful call-to-action button.
How to Make a Call-To-Action Button:
1. Go to Microsoft PowerPoint and create a basic shape.