LinkedIn is Introducing New Company Page Analytics – This Week in Marketing

Welcome to our weekly edition of what’s hot in Marketing news. To help you stay up to date with Marketing, Social Media and more, here are some of the news items that caught our attention.

What’s new this week?

Facebook Introduces the Embedded posts

facebook embedded post option

Facebook has recently launched the ability to embed Facebook posts on websites! The code can be easily posted on your website, blog, etc and will embed all public statuses, photos, videos, and hashtags — and users will be able to interact directly with the embedded content. They can like and share the post, like or follow the post author, or view the author’s Timeline without leaving the page the post is embedded on. Click here for the full story.

Facebook’s News Feed Algorithm: What You Need to Know

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Previously, Facebook relied on a system called EdgeRank to compile stories in News Feeds. Now retired, the social network is using new signals to organize feeds, such as who people interact with, what they like, and the kinds of stories they interact with most. The updated News Feed Algorithm will be adding elements to the algorithm such as Story bumping, and Last Actor. Click here for the full story.

LinkedIn is Introducing New Company Page Analytics

The new LinkedIn Company Page analytics and the recently launched “Sponsored Updates empower companies, organizations, and institutions to reach the world’s professionals and engage them in rich and meaningful conversations.”

Starting today, you’ll have access to the brand new LinkedIn Company Page analytics. With this new set of analytics, you can:

  • Identify the updates that drive the greatest engagement
  • Filter engagement trends by type and time period
  • Get more detailed demographic data about your followers
  • See the growth of your follower base and benchmark it against similar brands

Pinterest Emails You When Product Pin Prices Drop

“You don’t have to do anything to get notified. Just keep pinning the things you’re into, and leave the price watching to Pinterest.

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“There are already tens of millions of pins with price details on them.” Now Pinterest will email you when prices drop.

Facebook Offers New Advice for Businesses

Facebook for businesses

Learn more and set goals with Facebook for Business!

The completely updated Facebook for Business makes it easier for “advertisers to discover how to achieve goals through Facebook, whether it’s to drive in-store sales, launch a new product or simply build awareness of the app.”

Instagram Expands Their Video Options

Instagram recently launched video on Instagram and since it’s debut Instagram has been getting lots of high-fives for making the switch to enhance the visual social media shift! Now, Instagram is happy to announce that they’re bringing another major update to video Instagram! They’ve “included a few of the most requested features and added something special as well.” Marketers could use this to their advantage by uploading previous segments of webinars and sharing it with their Instagram followers.

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Here’s what you’ll find in Instagram 4.1:

Doritos Real-Time Marketing efforts are cheesy good
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“This week, the snacker becomes the snack.”

This week Doritos posted a photo on Facebook and Twitter of a chip-like dorsal fin cruising through the water. The inspiration was the latest phenomenon craze “Shark Week” . The picture, depicts people running from the cheesy-flavored shark, but one bold man diving toward the snacking adventure.

Brafton comments “Perhaps real-time marketing is most effective when it speaks to entertainment events, rather than exploits celebrity activities. Could Americans draw the line when it comes to profiting off of other’s actual lives? If so, maybe the world isn’t so upside-down after all.”

Via: Brafton, Instagram, LinkedIn, Social Media Examiner, Pinterest

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